After witnessing strong product-market fit in the US and European markets, Spyne is now bringing its AI-powered Visual Merchandising solution, Studio AI, to the Indian used car space. The platform is transforming how vehicles are showcased online by enabling dealerships and marketplaces to deliver a premium virtual showroom experience at scale within seconds from just a smartphone.
Nearly 99% of used car dealers struggle with producing professional-grade visuals due to the high cost of turntable studios, professional photographers, and operational complexity. Spyne’s AI-powered visual platform bridges the gap, eliminating the need for costly setups and empowering even the smallest dealer with the power to produce stunning, studio-quality photos, videos, and 360° spins to level up their playing field.
Moreover, the solution delivers impressive results for dealers by enabling the creation of consistent, visually compelling listings that foster trust and drive measurable business outcomes, and by offering buyers an immersive, online showroom experience tailored to today’s digital-first buying expectations.
“Today’s car buyers don’t want to walk into a dealership, they want the full showroom experience online,” said Sanjay Varnwal, CEO and Co-founder, Spyne. “With rising internet penetration and growing consumer aspirations, dealers must showcase every vehicle in a way that captivates buyers’ interest, highlights its unique value, and drives real demand. It’s time for dealers to move beyond outdated visuals and adopt AI-powered shoots that present vehicles with elegance, capturing minute details that grab attention. After seeing impressive results in the US, we believe the future belongs to those who embrace AI-first merchandising as a powerful growth driver, delivering measurable impact at scale.”
After successfully deploying its offerings for major global dealerships in the US, Europe, and the Middle East, such as Covert Bee Group, Greenway Auto Group, Sell Any Car, and prominent Indian platforms like CARS24, Spyne is now further expanding its impact in India. Its solution has substantially driven up to 67% more leads, a 40% increase in conversions, and a 70% reduction in operational costs for clients across markets.
“Partnering with Spyne has been a game-changing experience for us, saving time, budget, and space compared to traditional professional photoshoots. Their technology enables us to capture high-quality visuals anywhere, seamlessly integrating into our existing workflow. The exceptional 360° walkaround feature has significantly boosted engagement and VDP views. Overall, it’s been a smooth and impactful experience that has elevated the way we showcase our inventory, said Thomas Eggers, Marketing Director, Covert Auto Group, Texas, US.
With features like 360° exterior spins, AI-generated videos, background replacement, and instant branding, Spyne is helping auto sellers deliver a virtual showroom experience that meets modern customer expectations.
As India’s used car industry embraces digital transformation, the need for visually rich, high-conversion listings has never been greater. Moreover, with digital platforms like CARS24, Spinny, and OLX reshaping buyer expectations, Spyne’s entry couldn’t be more timely. Today, the automotive AI startup brings its global innovation and proven results in the US region to India to help redefine how Indian dealers market, sell, and scale in a digital-first era.