Croatia, a relatively small EU nation, has steadily emerged as a notable player in the European startup scene. With a competitive business environment and a skilled workforce, the country has become an attractive destination for both entrepreneurs and investors.
According to a Global Startup Ecosystem Index study, Croatia now ranks 48th globally and 11th in Eastern Europe for its vibrant startup ecosystem. Zagreb, the capital, has positioned itself as a regional innovation hub, drawing interest from both local and international backers. The city’s rise as an entrepreneurial centre is fuelled by initiatives like the Zagreb Innovation Center, which supports the growth of promising startups.
Today, we take a closer look at 10 of the most exciting Croatian startups making waves across various sectors. These startups, founded between 2020 and 2024, are shaping Croatia’s startup scene.
Codemap: Founded in 2021 and headquartered in Zagreb, Codemap has raised €240k to redefine freelancing. The platform connects businesses and individuals with no-code experts and agencies, enabling users to hire professionals for projects involving no-code and low-code tools. By streamlining and accelerating digital transformation or app development without traditional coding, Codemap empowers startups, SMEs, and founders to create software up to 10 times faster.
ElectricSQL: Based in Vizinada, this SaaS solution provider develops “local-first” functionality for apps using PostgreSQL databases. This approach ensures that apps can function reliably offline, with seamless data synchronisation once a connection is restored. It is particularly well-suited for applications like collaborative workspaces, retail platforms, or field service tools, where uninterrupted data access is essential. ElectricSQL enables developers to create reliable and efficient user experiences in both online and offline environments by enhancing data efficiency. Founded in 2021, the startup has secured €573k.
Gameboost: Launched in 2022 and based in Zagreb, Gameboost has raised €2.5 million to establish itself as a leading provider of game-related services. The startup enhances the gaming experience by connecting players with professional services such as rank boosting, skill improvement, and coaching across popular games. Its innovative platform is designed to provide a secure, efficient, and user-friendly environment for players to achieve their gaming goals.
InsiderCX: Based in Zagreb, this customer experience management platform specialises in gathering and analysing customer feedback to help businesses enhance their services. Since its launch in 2020, the startup has secured €600k in funding. InsiderCX offers tools to measure customer satisfaction and refine experience strategies, enabling businesses to gain valuable insights that improve customer engagement, trust, and overall satisfaction.
Luppa: Founded in 2022, Luppa has developed a platform that enables organisations to gather real-time insights into employee satisfaction and engagement. Using AI-powered surveys, it delivers actionable data to enhance workplace culture, reduce turnover, and boost performance. The Zagreb-based startup also provides predictive analytics to identify potential risks such as burnout, enabling companies to take proactive steps to maintain a healthy work environment. Designed for organisations of all sizes, the platform integrates seamlessly with HR systems. The innovative startup has secured €276k to advance employee satisfaction and engagement.
Postay: A Zagreb-based startup founded in 2023, Postay has launched a mobile app that connects homeowners and businesses with skilled handymen for a wide range of services. With €180k in funding, the platform simplifies the process of finding trusted professionals, providing users with a quick and reliable way to hire service providers. The app enables customers to effortlessly search for professionals based on location, expertise, and availability, making it easier than ever to find the right help with just a few taps.
Recommend: Founded in 2021 and headquartered in Zagreb, Recommend is an AI-powered content platform designed to create and distribute engaging content. This innovative startup offers advertising services for brands seeking to promote their products through influencer partnerships and targeted campaigns. The platform enables companies to reach users by showcasing their products in personalised recommendations and curated content from influencers across various categories. Recommend helps brands connect with potential customers by facilitating authentic and engaging promotions. Additionally, this all-in-one discovery platform allows users to explore the latest trends and products for online shopping. The startup has secured €1.4 million in funding.
Revuto: Based in Zagreb, Revuto aims to revolutionise subscription management. Its app empowers users to take control of recurring payments by allowing them to block, snooze, or approve subscription charges before they are processed. Users can manage payments via debit or credit cards, or cryptocurrency, earning cashback and rewards in Revuto tokens. The platform helps prevent unwanted charges, offering flexibility without the need to unsubscribe from services. Additionally, it provides a virtual debit card for secure payments. Established in 2021, Revuto has secured €9.5 million in funding.
TABU: Founded in 2022, TABU offers a platform for salary comparison and analysis tailored to individuals and businesses. It enables users to evaluate how their salaries stack up against others in similar roles, industries, or locations. Covering 65% of the market with over 19,000 users, TABU provides professionals and employers with valuable insights to make informed decisions during salary negotiations. For businesses, the platform includes tools to benchmark salaries within their organisation and against market standards. Headquartered in Zagreb, the startup has secured €100k to further promote salary transparency in the Croatian labour market.
Wasp: This Zagreb-based SaaS programming language provider simplifies full-stack web app development. Wasp enables developers to quickly build applications by providing a simple configuration language that describes the app’s high-level structure. Founded in 2020, the platform automates much of the repetitive setup and includes tools for fast deployment, data synchronisation, and authentication, allowing developers to focus on writing the unique logic for their apps. The innovative startup has successfully raised €1.5 million, representing a significant leap forward for the web development community.
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