We’ve come a long way since the days of ten blue links.
Personal Intelligence connects contextual information from apps like Gmail and Google Photos. This helps make Search feel, not just more proactive, but more tailored to you.
The old line is that the future is here, it’s just not evenly distributed yet. Technological innovations are letting us deliver on the vision of giving everyone a personal assistant.
We’re seeing remarkable progress in this AI era.
But our guiding philosophy remains the same: Focus on the people using the technology and all else follows from that.
And our approach to rolling out new capabilities also remains the same:
- We start with a limited set of trusted testers, to understand what people want.
- Once we’ve heard back from them, we start responsibly rolling out services to more people, getting feedback at every stage.
- That feedback — whether people like and benefit from the tool — shapes where we go next.
Right now, people are asking for more personalized experiences.
They don’t just want a chatbot — they want a trusted assistant who can help with daily tasks.
I understand that — I do too.
When you have an assistant that doesn’t just say things, but that can connect the dots and do things for you, it opens up a new world of possibilities.
For example, in Ukraine, which has become one of Europe’s most digitally advanced countries, we worked with the government to build the national AI assistant, Diia.AI.
Diia goes beyond answering questions — it provides government services tailored to each person’s needs — all within a chat interface.
So if you tell the agent: “I need an income certificate,” you get it directly in your personal account on the Diia portal, with an email notification as soon as it’s ready.
As with any new technology, Personal Intelligence will be what we make of it.
Earlier I said people want a “trusted assistant.”
The trust part is key. Because above all else: People tell us they want to be in the driver’s seat.
So let’s talk about how industry and regulators can work together to meet people’s expectations and ensure they are always in control.
We start by focusing on the people using these tools, listening to them and meeting them where they are, providing a level of protection tailored to what they want to do and ensuring their information isn’t used in ways they don’t want.
