Hypefy, a Zagreb-based provider of AI-driven influencer marketing software, has secured €1.75 million in seed funding to innovate how brands connect with audiences through influencers.
The round was led by Interactive Venture Partners, with participation from the family office of Thomas Peterffy, Oktogon Ventures, Euroventures, and InterCapital. Hypefy plans to use the funds to expand into US and European markets, scale its team of 18, and accelerate development of its platform.
“Demand for authentic content and efficient campaign management is growing fast, fueled by the rise of micro and nano influencers. Hypefy is transforming the influencer marketing industry with cutting-edge AI solutions that simplify and automate the process for our clients,” said Stjepan Zelić, CEO and Co-founder. “We empower brands to quickly enter new markets, avoid price haggling with influencers and optimize outcomes of their influencer marketing campaigns.”
Founded in 2021 by Stjepan Zelić, Filip Špiranec, and Davor Šibenik, the startup aims to simplify and automate the complex process of influencer marketing with cutting-edge technology.
The company develops “influencer marketing automation” software, leveraging large language models (LLMs) to bridge the gap between brands and audiences through AI-driven influencer campaigns.
Hypefy addresses a persistent problem in influencer marketing: the difficulty brands face in finding the right influencers and ensuring campaigns deliver measurable ROI.
Its platform enables brands to input a simple product description, and from there, the AI handles the entire process—from influencer selection to budget management, contracts, payments, and performance reporting.
This approach optimises campaigns by analysing audience metrics, historical performance, and market-specific data, delivering results that are reportedly 3–5 times higher than industry averages.
The company has already worked with over 80 clients, including Nivea, Henkel Schwarzkopf, and Cedevita, running campaigns across 13+ markets.
Hypefy’s latest funding builds on €415k raised in earlier rounds from Fil Rouge Capital and angel investor Dražen Pehar.
“After successfully completing over 20 campaigns for Eucerin, we can confidently state: The Hypefy platform is a game changer! We employ it for every client that utilizes influencer marketing. It’s a no-brainer decision for us, as we spend less time and effort managing campaigns and still outperform all competition in the market with extraordinary results,” said Iva Zunic, Creative Account at Direct Media
The influencer marketing industry, estimated to have exceed €20.3 billion in 2023, is seeing increasing demand for automation, authentic content, and streamlined campaign management. Hypefy is poised to capture this momentum by catering to marketing agencies, direct-to-consumer brands, and industries such as cosmetics, fashion, consumer electronics, and food.
With plans to expand internationally and refine its AI platform, Hypefy is setting its sights on becoming a leader in influencer marketing technology.
The company’s long-term goal is to eliminate inefficiencies in influencer marketing spending and provide brands with precise audience targeting, measurable ROI, and authentic content that resonates with consumers.
With this funding round, Hypefy is ready to deliver its vision of transforming the influencer marketing space from Croatia to the global stage.