How Can AI Help SMEs in the Indian Entertainment Industry Thrive? Countless SMEs in India have already begun to integrate artificial intelligence, and many more are set to follow in the years ahead. Indeed, this groundbreaking technology feels like it could be as disruptive as the internet was, and businesses that don’t adapt fast could be left behind. AI is helping to level the playing field in some industries, too. It was once notoriously difficult to break into the Indian entertainment sector, but now AI is helping small businesses make content that can contend with offerings from the big players. All SMEs in the entertainment market need to be using AI tools in 2025.
AI in Film and Television Production The days of needing to fork out loads of money on expensive studios and sets could soon be over, as AI has the power to create engaging content without these things. Indeed, the traditional methods of film and television production could be set to change, with more people able to access the tools needed to make offerings that could gain attention. AI could be used in several steps of the content creation process, from the initial inception of a film or television series to its production. For example, it can be used to come up with initial ideas for scripts, giving writers a framework to get started with. By analyzing a vast amount of data, it could identify the themes and genres that are most likely to be successful as well, meaning that there is no guesswork on the part of the creators. Most of the major editing platforms including Adobe are now leveraging AI, meaning that post production work is easier than ever as well. The technology can be used to automate aspects such as color grading and sound mixing, negating the need to spend a lot of money on professionals for this work.
Online Casino Game Development The online casino sector is one of the fastest-growing offshoots of the entertainment industry in India. With gambling already hugely popular in the country, the spread of the internet is only going to make it more accessible. When the online casino industry was first beginning in the West, it was dominated by a few giants in the industry. This isn’t the case anymore, as the ballooning of the sector and the availability of technology to SMEs has made it possible for others to compete. Indeed, many of the best online casinos in India pride themselves on offering games from a wide range of developers. They understand that players are looking for eclectic game selections, and that different studios bring their own innovations to the table. AI could play a crucial role in casino game development in the years ahead, providing smaller companies with the tools needed to make games that fit seamlessly among the best options at online casinos. Advanced tech can now be used to spot areas in which casino games would most benefit from innovation, as it can analyze player behavior and patterns. Coming up with a fresh mechanic in the slots market could be an excellent way for an Indian SME to gain recognition. This worked superbly for Big Time Gaming when it invented the Megaways engine. It became so popular that other developers used it in their own games, and this helped the studio gain a lot of attention. AI in Virtual Reality Virtual reality is expected to be as revolutionary as AI, especially when the two converge. SMEs in India looking to get into the entertainment industry could be wise to get into this fledgling sector before it inevitably skyrockets. There are exciting expectations for VR in the future, but the platform needs innovative companies to take it forward. AI represents an excellent gateway for small businesses to get involved with VR without having to spend too much on overheads. For instance, there are now platforms like NVIDIA Omniverse, which can simplify 3D modeling and reduce costs. There’s a chance that VR experiences could soon be adapted to respond to different individual users. This is where AI algorithms can step in and alter storylines based on real-time user interactions. It’s an exciting concept and one that could have multiple uses beyond the entertainment industry. In the past, the idea of an SME breaking into the booming entertainment sector in India was laughable. Now, though, it’s a real possibility. This is all thanks to AI, which has become a game-changing tool in all kinds of content creation. We have entered an age where technology is leveling the playing field for small businesses.