Copenhagen-based ReBloom, a FinTech startup focused on the private secondary trading space, has successfully raised a €400k pre-Seed round to fuel its growth.
Founded only three months ago, the company aims to democratise access to unlisted stocks through its AI-driven platform, allowing investors to trade shares in private companies like SpaceX, Revolut, and Bolt.
“We’re incredibly grateful for the warm welcome we’ve received in the market. It confirms
that the timing for our platform is just right. Raising this pre-seed round enables us to
accelerate our growth even further,” said Camilla Molina Nysum, CEO of ReBloom.
Founded in 2024 by Camilla Molina Nysum and Daniel Abdulla Bobruk, ReBloom leverages AI to match users with the right opportunities based on their risk profile and financial goals. The technology also simplifies the investment process, ensuring a seamless experience.
According to ReBloom, they are tackling a long-standing issue in the investment world—private secondary markets have traditionally been exclusive, dominated by networks with limited accessibility and high transaction fees.
Nysum, a seasoned investor herself, recognised these barriers firsthand: “Public stock markets have become widely accessible over the past decades and we have seen a massive democratisation and tech adoption in the public market. But the private market for unlisted shares remains the Wild West—completely inaccessible unless you know the right people and are willing to pay high transaction fees. Our mission is to standardise and make this market investable for both private and institutional investors,” she added.
According to ReBloom, the funding comes at a time when the startup ecosystem is facing tough challenges, with many struggling to secure investment. Notably, only 2% of venture capital is allocated to female-founded startups, making ReBloom’s achievement notable. The fresh capital will be used to enhance the platform’s capabilities and expand its reach.
The growing trend of delayed IPOs is further fuelling the need for secondary trading solutions. According to market data, the secondary market is set to triple over the next seven years as private companies stay off public exchanges for longer. ReBloom aims to provide much-needed liquidity to investors who previously lacked efficient ways to enter this space.
“We see a rapidly evolving market, but without the necessary tools to support this growth. Our platform solves this problem by providing access in a way that prioritises investors’ needs and puts the power back in their hands,” explained Nysum.
“As former investors, we’ve personally struggled with how difficult it is to access this market, as well as how fragmented and manual the processes are. We wanted to change that. We saw a gap in the market and used our technological expertise to build something we truly believe will transform the entire industry,” Nysum added.
With its AI-driven approach and commitment to breaking down barriers in private trading, ReBloom is well-positioned to capitalise on the growing secondary market demand.