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Wednesday, March 19, 2025

How to use Google’s Deep Research, an AI researching tool


Aarush and software engineer Mukund Sridhar had an idea to build an AI system that researched all this for you and created a report of options. “After a few weeks of prototyping with his team, Mukund pulled me into a room and was like, ‘We did it,’” he says. Mukund asked the AI to find all the soccer and art summer camps for kids in the New York area and compare details about them. “And it delivered,” Mukund says. “It found details for more than 20 camps. So we thought, OK, we have something really cool here.”

That “something really cool” was Deep Research. Now that more people can try the tool, we asked Aarush to share some tips on how to get the most out of it.

1. Decide whether your task needs Deep Research

Aarush says Deep Research is particularly useful for something that requires lots of browsing and lots of tabs. “Think of it as helping you go from zero to understanding a subject deeply,” Mukund agrees. If your question requires a fast, immediate answer then you probably don’t need Deep Research. For example, if you want a quick synopsis of what “fintech” is, you can use Gemini’s default chat option. But if you’re a VC meeting a startup in the fintech sector and you want to catch up on the latest industry trends, Deep Research can help.

2. Start with quick, simple questions

Just because it’s called “Deep” Research doesn’t mean you need to labor over your initial prompt, Aarush says. “Don’t overthink it. You can always adjust your question, and before Deep Research even begins its work, it will show you its research plan and allow you to change it as needed.” All you have to do is select the “Edit plan” option to ask Deep Research to add something to the plan or go in a different direction — all using natural language instructions. You don’t need to be a prompt-writing master, Aarush says. “You can simply express your end goal — like ‘I want to find a great summer camp in New York for my 10-year-old — and Deep Research can take it from there.”



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