If you can, avoid. If you see them from afar, run.
What does a client from hell look like?
I hate to disappoint you, but they are 100% human. There is no singular, well-defined client from hell with a classic cape and exposed fangs. They come in all shapes and sizes. They could be the next one you speak to.
My recent encounter proved so.
I speak to customers and prospects from all walks of life. Some are employees, others are aspiring founders, and many more are trying to get their side hustles to work.
I conversed with a side hustler last night.
I hate to say this. Our conversation has stretched for months. The topic never changed. We were stuck in the past.
I tried to get her to understand how to make more money from her subscribers. She never failed to tell me that her content improved, and she gained 5, 7, or 10 email subscribers since we last chatted.
And [just] like clockwork,
- I mentioned that her email list is worthless unless she monetizes it. She agreed.
- I shared that she needs a sales funnel to slide prospects to clients. She said yes.
She would always agree with me. And she would always ask me questions about the virtual sales funnel.
How does it work? How many filters? Any email sequences? When to ask for the sale? Does the funnel nurture low-buying intent subscribers?
Her questions are the same each time we speak.
My answers are the same each time we speak.
I surrendered and walked away from this young lady. Yes, she could be a brilliant prospect for my business. And yes, it takes too much to constantly parrot-educate.
I knighted her as a client from hell and slapped her with my ignore-you-for-now treatment.
Until next time, my dear.
Clients from hell are mere mortals we know
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