LinkedIn is rolling out a couple of new analytics elements to help you measure your on-platform performance, with “Saves,” which will give you data on how many people have bookmarked your post, and “Sends,” which will show you how often your post was shared in a private message.
As you can see in these example screens, now, within your “Engagements” data, you’ll see both “Saves” and “Sends on LinkedIn” within your “Social engagement” tracking.
Saves will show you how many people bookmarked your post in the app.
Saves have become a more valuable indicator of engagement in social apps, as more people use bookmarks and similar tools to mark a post for reference. And now, you’ll be able to track this element within your LinkedIn stats, which will give you more insight into what your audience finds valuable, and in fact, so valuable that they wanted to keep tabs on it.
Sends, meanwhile, will show you how many times your post got shared in a LinkedIn message.
With DM engagement rising more broadly, sends have also become a more valuable indicator of engagement, and it’ll be interesting to have insight into how your LinkedIn posts track for this type of additional engagement.
As noted, the new data points will provide more insight into your LinkedIn content performance, and more ways to track how people are interacting with your content. That could then guide your future content approach, while also giving you more data to go on in displaying the performance of your LinkedIn posts.
LinkedIn has added a range of new analytics tools in recent months, including profile viewers and followers gained from a post, custom button interactions, and more.
LinkedIn’s hoping that this will help dedicated platform creators make the most of their in-app presence, and incentivize more sharing behavior, while it will also help brands build out their strategies in reaching the app’s 1.2 billion members (or those that are active in the app anyway).
