- People report spending more time online, using fewer accounts — especially Gen Z. Half of Americans — and over 60% of Gen Z — spend at least five hours on their phones per day, but most users only report managing 10 or fewer online accounts. This is likely driven by social sign-ins — which allow people to navigate the web easily and safely, removing the need to set up new accounts and sign in separately to each of them.
- Americans value real-time threat detection in products they use. Half of U.S. consumers report being notified about compromised passwords, with Google being the most frequent of those notifications. Google Password Manager not only flags your compromised passwords, but can create strong passwords for you, autofill them so you don’t have to, and even prevent you from entering them into a dangerous website.
These results show a world in which security practices are changing, and why it’s important to use tools that automatically secure your account and protect you from scams. You can read more about Morning Consult’s full international data analysis of the study here.
Protection you don’t have to think about
Scams typically start by criminals trying to gain access to your online accounts, which is why we use the latest AI and secure sign-in technologies to make it really hard for scammers to ever reach you. We block more than 99.9% of spam, phishing and malware from Gmail and new Android features like “Call Screen” means you can simply ignore malicious phone calls. We also expanded AI-powered Scam Detection in Google Messages on Android to flag messages from crypto, financial, toll road, gift card scams and more — to help the 88% of Americans who’ve encountered fake toll fees or package delivery scams. On multiple fronts, regardless of how you prefer to approach online security, we’ve got you covered. Here are some recommendations for everyone.
- We want to move beyond passwords altogether, while keeping sign-ins as easy as possible, so we strongly encourage using modern methods like Sign in with Google and passkeys. Passkeys are phishing-resistant and can log you in simply with the method you use to unlock your device (like your fingerprint or face ID) — no password required. And when you pair the ease and safety of passkeys with Sign in with Google, you can rely on just your Google Account to log in to your favorite websites and apps — limiting the number of accounts you have to maintain. Gen Z’s embrace of these tools actually represents a big step forward for collective security.