Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing, service, and human interaction. While often behind the scenes, hospitality is a key part of the experience in any social or travel setting.
Hospitality sometimes might be confused with travel, but they serve different needs. TravelTech deals with planning, booking, and moving from one place to another, while HospitalityTech supports what happens once the guest arrives, the experience. It focuses on tools that help with communication, staffing, ordering, payment, and operations. Both sectors are important, but they solve different problems and rely on different types of systems.
This list brings together 10 European startups founded since 2022 that are helping hospitality businesses improve how they work. From managing inventory and processing payments to handling guest messages and automating staff hiring, these companies are building tools designed for the realities of restaurants, hotels, and other service spaces.
Appetite is a London-based mobile app that helps users discover, save, and share restaurant recommendations. It functions as a social platform where users can create and explore curated lists of dining spots, track their own visits, and view suggestions based on location, cuisine, and dietary preferences. The app allows users to filter results, import existing lists, and access exclusive offers from selected venues.
Founded in 2023, Appetite focuses on making restaurant discovery more personal and community-driven. Instead of relying on anonymous reviews, users can ask for tips directly from their network or the wider Appetite community. The app is available on iOS and Android and has raised €1.75 million to date.
Candid Hospitality is a UK-based recruitment platform designed specifically for the hospitality sector. The platform removes CVs and cover letters from the hiring process, matching candidates and employers anonymously based on three criteria: culture, competencies, and compensation. Candidates create profiles and take a psychometric test to help the system match them with suitable roles, while employers access a curated pool of both active and passive talent.
Founded in 2024 and based in Humbleton, Candid Hospitality aims to reduce bias and simplify hiring across a wide range of hospitality roles, from chefs and general managers to finance and IT professionals. Its swipe-based interface makes job browsing straightforward, and all candidate identities remain hidden unless a match is made. The company has raised over €900k to date.
FoodFlow is a Paris-based foodtech startup providing a digital supply platform for restaurants and food businesses. The company offers a wide catalogue of over 5,000 items, including fresh produce, dry goods, beverages, and cleaning supplies, all accessible through a single app. Users can place orders until midnight and receive next-day delivery at a chosen time. The system is designed to reduce time spent on procurement, minimise ordering errors, and offer fixed, transparent pricing.
Founded in 2023, FoodFlow focuses on improving the efficiency and sustainability of restaurant supply chains. Its logistics model reduces waste and simplifies processes by integrating sourcing, pricing, and delivery into one interface. The platform also allows users to create recurring orders, track product performance, and control costs directly through the app. The company has raised €2 million to date.
honei is a Barcelona-based startup that enables restaurant guests to order and pay directly from their table using their mobile phone, without the need for an app download. The platform integrates into daily operations to help restaurants increase table turnover, improve service speed, and reduce staff workload. By digitising the ordering and payment process, honei helps restaurants enhance customer experience while capturing valuable data on guest behaviour.
Founded in 2022, honei also offers a built-in CRM to track customer preferences, visit frequency, and spending patterns. The platform supports features like digital tipping, loyalty tools, and automated review prompts, which have helped clients double their Google reviews and increase tips by up to 68 per cent. The company has raised €2.1 million to date.
Munchi is a Helsinki-based startup offering an all-in-one point-of-sale system for restaurants. The platform allows restaurants to manage in-person and online orders, process payments, and run loyalty programmes through a single app. Munchi also integrates with delivery platforms and supports self-ordering kiosks, helping restaurant teams streamline operations and reduce the number of devices needed in the front of house.
Founded in 2022, Munchi places a strong focus on customer retention. It’s built-in loyalty system rewards users automatically, while marketing campaigns and promotions can be created and managed directly from the dashboard. An AI assistant named Ari provides operators with insights to improve performance and increase repeat business. The company has raised over €1 million to date.
Olivaw is a Munich-based startup providing a cloud-based platform for managing heterogeneous fleets of service robots. The system supports robots and drones from different manufacturers and offers tools to monitor performance, manage operations, and integrate with building infrastructure such as elevators and facility systems. Designed for manufacturers, operators, and integrators, Olivaw allows businesses to control and maintain their robot fleets from a single interface.
Founded in 2023, Olivaw also includes features for upgrading robot capabilities with new skills and services, regardless of vendor. Its platform provides digital twins, compatibility with third-party tools, and an ecosystem for skill development using agentic AI. The company supports a growing community of developers and integrators focused on automating operations in manufacturing, logistics, and property management. Olivaw has raised €1.2 million to date.
Peckish is a startup based in Amsterdam that automates inventory and procurement tasks for hospitality businesses. Its AI-powered system uses video input to track stock levels and process invoices through WhatsApp, eliminating the need for manual data entry or dedicated apps. The platform provides real-time visibility on key metrics such as cost of goods sold, waste, and variance, helping teams stay on top of inventory with minimal effort.
Founded in 2023, Peckish aims to reduce labour costs and inventory loss by placing supply chain operations on autopilot. Users can also send shopping lists via text to automate supplier orders in the background. With all data managed in the cloud and integrated into existing workflows, Peckish offers a lightweight but effective alternative to traditional inventory management tools. The company has raised over €880k to date.
Ringr.ai is a Madrid-based startup offering an AI-powered phone communication platform for enterprises. It enables businesses to automate inbound and outbound calls using natural-sounding conversational AI, with support for over 30 languages and large-scale call handling. The system integrates with CRMs, ERPs, calendars, and other internal tools to automate actions before, during, and after calls. Use cases include customer service, reservations, sales, insurance, and hospitality.
Founded in 2024, Ringr.ai focuses on replacing traditional call centre tools with a more flexible and data-driven system. Businesses can customise the AI’s voice tone, monitor performance in real time, and analyse call data across multiple use cases. The platform also offers transcription, analytics, campaign tracking, and conversion analysis. Ringr.ai has raised €1.2 million to date.
Runnr.ai is a communication solution based in Utrecht offering AI-powered guest communication for hotels, holiday parks, campsites, and other accommodation providers. The platform automates replies to common guest questions through WhatsApp, SMS, and the Booking.com inbox, allowing front desk teams to focus on in-person service. It also supports upselling services like breakfast and late check-outs, handles digital check-in and check-out, and integrates with major PMS and hospitality tools.
Founded in 2022, Runnr.ai enables accommodation providers to manage all guest interactions from a unified inbox and offers multilingual support to ensure instant replies in the guest’s language. Operators can personalise the tone of the AI assistant and access analytics on satisfaction, automation rates, and revenue generated. The company has raised over €1 million to date.
Slinger is a London-based job platform that connects hospitality businesses with pre-vetted temporary and permanent workers. Employers can post open shifts, set pay rates, and receive applications from vetted professionals available to work on short notice. Trial shifts can be booked through the platform, making it easy for businesses to evaluate candidates before offering full-time roles.
Founded in 2022, Slinger simplifies hiring in a sector where speed and flexibility are critical. By removing traditional steps like CV submission and lengthy interviews, the platform focuses on real-world performance and fit. Slinger supports fair wages and is used by a growing number of hospitality businesses across the UK. To date, they have raised over €530k.
By the way: If you’re looking for a place to connect with the most forward-thinking minds in the industry, the FutureTravel Summit 2025 is just around the corner. Taking place on 30 October at the Antiga Fàbrica Estrella Damm in Barcelona, the summit will feature a curated programme of keynotes, panels, and a high-energy pitch competition. It’s a unique opportunity to gain insights into the sector’s momentum and meet the visionaries shaping the future of travel.
