Qualcomm has unveiled a groundbreaking brand, Dragonwing, targeting enterprise solutions, particularly in the areas of embedded and industrial IoT, as well as in cellular and networking infrastructure. Chief Marketing Officer Don McGuire elaborated on this new direction, emphasizing, “While you may be familiar with the Snapdragon brand portfolio, you may not know that we have a whole suite of products outside of Snapdragon. We thought it was time to bring a unique identity to this product portfolio and clearly articulate the value proposition for customers.”
This move signifies a strategic shift, paralleling the consumer-focused Snapdragon brand but aimed at the industrial and enterprise sectors. By breaking out the Snapdragon branding for consumer products, Qualcomm emphasizes Dragonwing’s role in enterprise and industrial digitalization. This new brand positions itself to leverage Qualcomm’s expertise in AI, high performance, low power computing, and connectivity.
Dragonwing’s path introduces complex yet innovative technologies such as Oryon CPUs and Adreno GPUs. These components, crucial in industrial digitalization, aim to extend Qualcomm’s competitive edge. By also utilizing the FastConnect Bluetooth and Wi-Fi technologies, the integration promises seamless connectivity. For industries touching energy, retail, and telecom, Dragonwing offers tools for enhanced decision-making and operational efficiencies.
According to McGuire, the brand helps enterprises “unlock smarter decision-making, increased operational efficiency and faster time-to-market.” These benefits are vital as they promise to drive businesses into new opportunities, thus maintaining a competitive position in rapidly evolving markets.