Reliance Consumer Products Limited (RCPL) today announced the launch of its new, game-changing sports drink, Spinner, co-created with the legendary cricket icon, Muttiah Muralitharan. Spinner is set to revolutionize hydration with its affordable price point and refreshing flavours, making it the first-ever sports drink available at an honest price of just Rs 10. Uniquely positioned Spinner will lead the movement in creating a sports beverage category of up to USD 1 Billion in the next 3 years.
Developed to cater to the diverse and vibrant needs of every Indian, Spinner is designed for every Indian including fitness enthusiasts, and anyone in need of a quick, effective hydration solution. Whether powering through a workout at the gym or out on the field playing your favourite sport, Spinner is the perfect companion to replenish lost fluids and electrolytes.
Spinner is backed by its powerful partnership with top IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians who will collaborate with RCPL to drive awareness and increase brand visibility nationwide.
Muttiah Muralitharan, the cricketing legend and co-creator of Spinner, said, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you’re on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”
Ketan Mody, COO, Reliance Consumer Products Limited, added, “At Reliance, we believe that every Indian deserves access to quality products that elevate their everyday lives. With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone, whether you’re a professional athlete or just someone looking to stay hydrated. As a total beverage and FMCG company, we are excited to bring this innovative product to the market, in partnership with cricketing legend Muttiah Muralitharan and IPL teams, as we continue our mission to make hydration accessible to all.”
Key Features of Spinner Sports Drink:
- Affordable and Accessible: The only sports drink at just Rs 10, Spinner democratizes the sports drink category, offering superior hydration without breaking the bank.
- Refreshing Flavors: Spinner comes in three delicious and energizing flavours – Lemon, Orange, and Nitro Blue – crafted to keep you refreshed and energized.
- Hydration with Electrolytes: Carefully formulated to provide essential electrolytes, Spinner helps replenish what your body loses through sweat, ensuring you stay hydrated and perform at your best.
- For Every Indian: From the fitness-conscious to the everyday player, Spinner offers the perfect thirst quencher for every Indian, no matter where they are.
Reliance Consumer Products is committed to making global quality products accessible to everyone. With the launch of Spinner, the company is proud to offer an affordable and effective solution for hydration, empowering every Indian to push their limits and stay at their best, every day.