Be where people are watching now with Display & Video 360’s enhanced and new partnerships
Display & Video 360 now reaches 98% of CTV households and can help you connect with audiences where they watch most — across blockbusters, live sports, short-form video, podcasts and more — totaling more than 5 billion hours of US ad-supported viewing monthly, the most watch time inventory of any demand side platform (DSP).
We keep expanding inventory partnerships so it’s easier and more efficient for you to reach the people watching high-quality content, all in one place. For example, over the last few months, our partnership with Netflix has expanded into EMEA and Google affinity Audiences are now available for Netflix campaigns.
Display & Video 360 now also offers live inventory so you can buy across more tentpole moments like live shows and sports events — including NFL Sunday Ticket on YouTube — with our CTV live inventory. Thanks to key partnerships with providers like NBCUniversal and Disney, who awarded us their Live Certification badge, our live inventory grew 50% year-over-year in Q1 2025.
To give you even more ways to connect with your viewers, Display & Video 360 also now directly integrates with Tubi and Spotify for video and audio ads, and provides access to Roblox to reach their highly engaged gaming community with video ads.
In the past, top content was primarily bought through guaranteed deals, but today, more is available via auction, with biddable CTV campaigns in Display & Video 360 growing over twice as fast. That’s because programmatic bidding offers scalability, flexibility and dynamic real-time optimization. And now, we’re taking this a step further with curated CTV auction inventory in Display & Video 360 — a new, one-click feature that effortlessly connects you with a broad set of biddable inventory from the most highly-demanded publishers in your region.