Romania, one of Eastern Europe’s fastest-growing economies, is emerging as a regional hub for innovation and technology. Strategically located at the crossroads of Europe, the country benefits from a highly skilled workforce, a strong IT sector, and competitive business costs. With one of the lowest energy import dependencies in the EU and increasing investments in digital transformation, the country is positioning itself as a key player in Europe’s innovation landscape.
Romania’s entrepreneurial ecosystem is flourishing, driven by a combination of government-backed programs, venture capital growth, and EU-funded initiatives. Programs like Start-Up Nation, which in 2024 allocated €450 million to local entrepreneurs, have encouraged a wave of new startups across sectors such as AI, fintech, and cybersecurity. In 2024 alone, Romanian startups secured a record €130.7 million in investment, marking another milestone in the country’s startup growth.
In this article, we spotlight 10 of Romania’s most promising startups launched between 2023 and 2025. These companies are innovating across industries, leveraging cutting-edge technology and scalable business models to make a mark in the European market. Whether transforming mobility, reshaping finance, or advancing AI-driven solutions, these startups are at the forefront of Romania’s growing reputation as a hub for high-impact ventures.
Airvolt.io: Based in Bucharest, Airvolt integrates outdoor digital advertising with air purification technology, enabling brands to contribute to cleaner urban environments while running impactful marketing campaigns. Their network of IoT-connected digital billboards not only displays ads but also actively filters pollutants like carbon dioxide and particulate matter, improving air quality in high-traffic areas. Founded in 2020, they have secured €130K to partner with municipalities, property managers, and businesses, providing a cost-effective solution for tackling urban pollution while enhancing brand trust and visibility.
Blackshell: Based in Bucharest, Blackshell provides cybersecurity solutions designed to simplify protection and compliance for businesses of all sizes, offering easy-to-use, enterprise-grade security at an affordable cost. Their key products include Stingray, a corporate VPN with built-in compliance features, and Bluefin, a threat detection and management platform that helps businesses identify and close security vulnerabilities while maintaining compliance with regulations like ISO27001, SOC2, and NIS 2. Founded in 2023, they have secured €3 million to develop automated security tools that integrate seamlessly with existing business operations, making cybersecurity accessible without the need for deep technical expertise.
Brainactive AI: Based in Bucharest, Brainactive is an AI-powered survey platform that enables businesses to validate ideas and gain key consumer insights in minutes by accessing over 300 million consumers worldwide. With an intuitive AI-enhanced survey builder, users can create surveys with just a prompt, refine questions and target audiences, and extract actionable insights in real-time without needing research expertise. Founded in 2023, they have secured €180K to develop automated, user-friendly market research tools that streamline decision-making across various industries and use cases.
Expand Labs: Based in Bucharest, Expand Labs is Romania’s first longevity hub, offering a comprehensive range of science-backed therapies and personalized health programs designed to optimize well-being and extend life expectancy. Their services include longevity assessments, infrared and red light therapy, hyperbaric oxygen treatments, intravenous therapies, skincare solutions, and holistic wellness programs such as yoga, Pilates, and meditation. Founded in 2024, they have secured €1 million to develop their integrated health solutions, combining medical assessments, nutrition, functional training, and psychological support in a state-of-the-art facility located in Bucharest.
Flyward: Based in Brasov, Flyward provides an advanced aircraft maintenance cash flow forecasting solution designed specifically for the aviation finance industry, helping airlines, lessors, and investors manage maintenance costs more effectively. Their predictive algorithm analyzes engine event details and multiple data inputs to optimize the timing of maintenance events, reducing operational costs and improving asset management. Founded in 2023, they have secured €500K to develop their secure, cloud-based platform, which offers real-time forecasting, risk assessment, and data-driven insights to streamline financial planning in aviation.
Kubeark: Based in Bucharest, Kubeark is an AI-powered automation and integration platform designed to help enterprises orchestrate software and data systems, reducing inefficiencies and streamlining workflows. Its no-code, API-driven approach allows businesses to automate complex processes, improve data visibility, and enhance scalability, all while ensuring real-time synchronization across multiple platforms. Founded in 2022, they have raised over €5 million to develop secure, enterprise-grade solutions that empower organizations to integrate seamlessly, deploy on-premises, and leverage AI-driven workflow mapping for smarter business operations.
LYNEports: Based in Bucharest, LYNEports provides advanced air mobility planning software that enables seamless ground and airspace integration for eVTOL (air taxis) and drones. Their geospatial platform supports architects, urban planners, and real estate developers in designing vertiports, assessing flight obstacles, and ensuring regulatory compliance with authorities like EASA, FAA, and CASA. Founded in 2023, they have secured €180K to enhance their digital twin simulations, aeronautical chart layering, and customizable infrastructure planning tools for the future of urban air mobility.
Nordensa: Based in Cluj-Napoca, Nordensa is a fan-powered football platform that enables supporters to financially back young talents, giving them a chance to participate in trials and sign professional contracts with European clubs. Fans who invest in players can share in their success by receiving up to 8% of their salary for five years, along with exclusive content and perks. Founded in 2022, they have secured €1.65 million to develop their scouting network and expand opportunities for aspiring footballers while strengthening connections between players, clubs, and fans.
Orbotix: Based in Brasov, Orbotix Industries develops advanced autonomous drone and AI-driven security solutions for defence and public safety, addressing critical gaps in modern warfare and surveillance. Their ATA System is an AI-powered threat detection and attack platform designed for military operations, offering autonomous flight, swarm capabilities, and precision targeting in contested environments. Their VMBRA System enhances urban security and infrastructure protection with AI-powered real-time surveillance, integrating seamlessly with drones like Vigil-1 for autonomous threat monitoring and rapid deployment. Founded in 2023, they have secured half a million euros to advance their defence and security technologies in Europe.
Wawsome: Based in Bucharest, Wawsome is a web accessibility platform that helps businesses ensure their websites comply with accessibility regulations while making them more inclusive for users with disabilities. It offers AI-powered tools such as an accessibility widget, compliance checker, and real-time monitoring to improve website usability for all visitors, including those who rely on screen readers or keyboard navigation. Founded in 2023, they have secured €1 million to develop their platform, enabling businesses to meet European accessibility standards and enhance user engagement effortlessly.
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