ScaleWise, the go-to-market (GTM) and talent partner for scaling B2B tech companies, has announced its role in supporting BGF’s £15 million investment in Cronofy, the fast-growing scheduling infrastructure platform.
As part of the deal, BGF enlisted ScaleWise to deliver a practitioner-led commercial due diligence assessment, focusing on Cronofy’s go-to-market capabilities and market positioning. The engagement was designed to help validate the business’s scalable growth potential, moving beyond traditional financial analysis to assess operational readiness for the next stage of expansion.
“ScaleWise’s diagnostic approach provided us with a useful lens on the business,” said Adam Huckerby, Investor at BGF. “Their practical recommendations and commercial perspective complemented our broader diligence work and helped to validate key aspects of the growth plan.”
Unlike traditional consulting firms, ScaleWise provides data-driven, hands-on support from experienced GTM operators. Their model combines diagnostics with founder collaboration and post-investment execution support — a framework aimed at ensuring that startups are not only investment-ready but also well-positioned for sustainable, scalable success.
“Fundraising is a taxing milestone for any startup, but the real challenge is what follows,” said Tom Glason, CEO of ScaleWise. “Our experienced approach to due diligence gave BGF and Cronofy practical support to unlock their next phase of growth. Our unique model ensures we don’t just provide reports — we stay hands-on to help founders execute.”
ScaleWise’s ongoing support will include collaboration with the Cronofy team to help implement GTM strategies and scale operations as the company enters this critical growth phase.
The announcement follows BGF’s significant investment in Cronofy, a platform that has become a go-to provider for scheduling infrastructure across industries, powering seamless calendar integrations for global clients. With ScaleWise continuing to advise post-deal, both firms are signalling a commitment to ensuring the long-term success of the investment.
“We are thrilled to be part of Cronofy’s story,” Glason added. “And we look forward to working closely with its team as it pursues its mission and scales in this next chapter.”
Jamie Young
Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.
When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.