At the helm of these two scaling coffee companies, Brett Boswell is innovating the sector through quality machinery, flexible finance plans, and fantastic customer solutions.
Coffee – it makes the world go round, fuelling everyone from hardworking employees in businesses to guests at countless hospitality locations including cafes, hotels and restaurants.
One entrepreneur who truly understands the business of coffee is Brett Boswell. He is the director of Logic Vending, a thirty-year-strong supplier of commercial coffee machines, among other food service equipment, across the UK. National reach and 5-star Trustpilot reviews aside, the firm’s success is largely down to a clever shift Brett made early on.
The business began as a “locally run vending operator” but with the influence of the “coffee revolution” in the UK when international coffee chains hit the market and stirred up an appetite for more sophisticated brews, Brett knew it was time to change tack: “The business became more focused towards coffee and coffee machines and we are now one of the UK’s leading commercial coffee machine distributors.”
The key to Logic Vending’s rise is the understanding that no customer is the same. Instead of a one-size-fits-all approach, Brett and his team tailor solutions to clients and their varied needs. “We offer a complete solution for any size business,” he explains. This includes everything “from large facility management sites to the smallest new start coffee business.”
Another way Logic Vending cuts through the competition is through their “unique finance solutions,” which means they can supply equipment to customers who are just starting their business, and therefore don’t have a credit history. In this way, it can be said that Logic Vending, a highly successful SME, is doing its bit to help other UK SMEs off the ground to grow.
Another market differentiator is quality; Logic Vending partners with top coffee machine manufacturers including Jura, Ascaso, WMF, Franke, and Expobar. So, aside from flexible customer solutions, clients know the product they are getting is the best in the game.
Of course, no business is immune from challenges. Changes in the coffee bean market have played a part, including green bean coffee prices “being at historic highs” recently. The tenuous state of the UK economy has unsurprisingly also been a cause for concern. However, these factors have done little to stall the ongoing growth of Logic Vending, which has made the transition from a locally run business to one with a national reach, and the future looks similarly bright.
On the horizon, Brett and his team visualise “potential expansion into other territories”, and hold a goal to consistently evolve and modernise the business, including harnessing “the use of AI, especially in regards to finance applications.”
If you thought Brett’s expertise in the coffee business started and ended with Logic Vending, you’d be wrong as he has another outfit, Kokebi Coffee, a planet-aware brand which supplies top-grade coffee crafted in Ethiopia and the UK to baristas, and now, to people’s front doors, a smart innovation to meet the requirements of increasingly home-based customers.
So, from supplying top-grade coffee machines to businesses to sourcing and supplying the best quality and sustainability-friendly coffee products to both businesses and consumers at home, Brett’s experiences certainly make him the coffee entrepreneur to know. Stay tuned for the next expertly roasted adventure…