India is a peculiar cryptocurrency market. In most parts of the world, Bitcoin is the most popular crypto. In India, as far as digital currencies go, while BTC is well respected, the focus tends to be on the most popular meme coins.
In India, it is not easy to invest in crypto. High taxes and various regulatory hurdles make things difficult. Regardless, the number of crypto investors grows every year. According to data from one of the Indian crypto exchanges, CoinSwitch, the most popular crypto for local investors was the famous meme coin Dogecoin. It is a wonder how far this coin has gone since receiving Elon Musk’s endorsement.
It appears that Indians recognize that big things expect Elon Musk and the things he touches as he is now not only the wealthiest man in the world but also one of the most influential ones following Donald Trump’s inauguration. So, while we can explain the popularity of Dogecoin in India and in the world, it will surprise you that the most traded coin was SHIB, while the most-performing asset in the world of cryptocurrencies on the Indian market was PEPE.
So, to summarize, these are the top-performing digital currencies in India in their respective categories:
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Most invested coins – Dogecoin
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Most traded coins – SHIB
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Top-performing asset – PEPE
The above stats are all provided by CoinSwitch from the data collected during 2024. According to the same source, Delhi, Bengaluru, and Mumbai are India’s most saturated crypto markets. According to Delhi-NCR, 80% of its investors have seen positive returns throughout the year, and their portfolio has remained green for the most part.
With crypto markets showing positive trends in early 2025, this might be the right moment to start investing. The Indian example might be the right way to go, considering how diverse their portfolio is. Diversification is vital in every aspect of online business, and one of the best examples of this is the game aggregation platform Hub88. It is designed to serve casino operations and associates itself with more than one casino provider—its portfolio includes names such as Stake, Legendz, and Popiplay. Also, they’ve recognized that the future of iGaming is in digital currencies and have a digital wallet of their own at disposal for their users. That’s how diversification is done, and India and its investors are one of the countries that follow a similar path.
India knows what we’re talking about, as their resolve to invest in PEPE has reaped a 1,373% return on investment, making PEPE the top-performing asset in the Indian crypto market. But don’t think that they completely forgot the top crypto names. The most invested cryptocurrency list goes as follows:
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Dogecoin 55%
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Bitcoin 7%
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Ethereum 6%
As we said, the most traded coin was SHIBA INU, and it moved across the markets in Delhi (20.1%), Bengaluru (9.6%), and Mumbai (6.5%). While Dogecoin is the top coin, the second and third spots are reserved for familiar players in Bitcoin and Ethereum. Yet, the growth of meme coins can’t be stopped in India. They consume 13% of the entire Indian crypto market regarding investments. Dogecoin tops all rankings with 55%, leaving behind the likes of PEPE and BONK.
The article above shows that PEPE has a massive return for all investors at 1.373%. Thus, it is the best-performing asset in this domain, or at least during the previous 12 months. Before Dogecoin became so massive, Solana did well in 2023 with a return of 633%.
During 2024, we saw some record-breaking performances by digital coins. The one we know best, Bitcoin, has finally reached the $100,000 mark. Furthermore, the market has evolved, and it now has cities such as Kolkata and Botad entering the top 10 cities that have just adopted crypto for the first time, ranking in positions 9 and 10. The city with the most green portfolios remains Pune, with 86% of its investors seeing positive returns. What comes as a big surprise is that places such as Botad, Lucknow, and Jaipur also adopt digital currencies on a high level.
As one could have guessed, the population under 35 adopts crypto at a high rate, with 75% of new investors belonging to that age demographic. While they’re leading the race, the age group of 36-45-year-olds is not left behind, as even among that demographic, a slight growth is noticeable. The most interesting part is that 11% of the entire investor base are women. While this number is good, we could use more inclusivity in this progressive sector.
Last year was good for crypto, and we expect more to come in 2025. The main drivers of change were political and regulatory changes, sending positive signs to the crypto community. The mainstream growth was already there, but it has kicked into high gear in recent months. In India, only a few years ago, the entire crypto community was concentrated in a few top cities.
Nowadays, it is spreading like wildfire. Many Tier-2 and even Tier-3 cities are now becoming crypto investor centres. Indian investors are accepting crypto and are looking to diversify their portfolios daily. As you can see from this article, they’re prepared to invest in everything from Bitcoin and Ethereum to all sorts of meme coins. The appetite for crypto is there, and it’s growing by the day.
With BTC breaking the $100,000 mark, we can already tell that digital currencies are not going anywhere. When a massive market such as India accepts crypto on this scale, from BTC to PEPE, you know it has a solid foundation for further growth. With the positive signs already there, 2025 will be a good year for digital currencies and even better for Indian investors. With the number of new currencies and meme coins being launched daily, do not be surprised to hear that a specific meme coin is rapidly growing thanks to the push from India.