If you’re looking to start a telecommunication business, then you must have heard of white-label VoIP for resellers at this point.
Managed Service Providers (MSPs) benefit from this model because it offers the flexibility for resellers to create scalable systems they can recreate for a variety of clients with different business needs.
Which also makes the model highly profitable.
White-label is also customizable: you can add your brand identity to customer portals and billing, giving your business the extra edge it needs to stand out in a competitive market.
Let’s take a closer look at this reseller model, weight benefits and give you valuable advice on how to choose your white-label provider.
Key Benefits of Becoming a White-Label VoIP Reseller
Understanding the benefits of this reselling business model offers the perspective and motivation you may need to make the choice and start reselling today. Here’s what we’ll cover:
- Added Revenue Stream
- Expanded Service Portfolio
- Increased Client Retention
Add a revenue stream
VoIP reselling is a good business option because great communication is at the core of most markets. Be it companies building relationships with direct clients of other companies, having a reliable phone system is a must to thrive in this day and age.
For you, offering valuable business communication solutions and a high-quality VoIP system for customers mean a new income stream in a growing market – studies say VoIP will grow over 10% annually in the next few years!
Many reseller programs also work with flexible profit margins. You can set your pricing and profit ratio and ensure a steady monthly income by attending to a pressing need with cost-effective prices.
Expand your portfolio
If you’re a telecom or IT provider, having VoIP in your portfolio allows you to offer a more complete and comprehensive solution for your clients.
Many businesses are looking for an all-in-one phone system, a huge possibility with VoIP. You can create tailored systems for customers, using CRM integrations and Microsoft Teams connectors to ensure they have all they need in one place.
Another advantage: Larger service offerings also mean greater profit!
Increase client retention
Many marketing studies will tell you that it costs between 4 and 10 times more to acquire new customers than it is to retain the customers you already have.
By expanding your portfolio and personalizing your offers, you stay up-to-date with telecom trends and improve your customer service.
Better customer service translates into more loyal clients, specially if you go the extra mile to predict their needs by updating the technology and systems you have to offer.
Choosing the Right White-Label VoIP Provider
We’ve already established that being a white-label VoIP provider is a good idea. But how do you choose which White-Label Reseller Program to join?
Let’s break it down into the following steps so it’s easier for you to choose from the options available:
- Quality of service
- Start-up fees and contracts
- Range of service sand features
- Quality of service monitoring
- Invoicing and billing
- Encryption and security
- Customization and branding option
Quality of service
There’s a reason the best VoIP providers talk so much about their uptime: they’re proof the service is reliable and clients will have access to their phone lines and services all the time.
So the first step to choosing a VoIP provider for your reseller business is ensuring the provider has great uptime (we recommend one with over 99% uptime, like VoIP.ms) and crystal-clear call quality.
You can also look for:
- Data center distribution
- Industry certifications
- Customer testimonials
To name a few aspects that speak on the quality of service of a provider. If you can’t find that information easily on their website, it’s a good idea to reach out and have all the information you need before making a decision.
Start-up fees and contracts
Providers like VoIP.ms allows you to get started for free and only pay for what you use, but each provider has their own business and pricing models for their VoIP solutions.
Consider your budget first – are you starting from scratch or do you have money to invest upfront? – and look for providers that best fill your needs.
Be attentive to:
- Fees for consultation, training and onboarding
- Monthly rates (if applicable)
- Contracts: are they short-term or long term?
The last one matters because it will directly impact your profits margins and the price tag your products and services will have once you start selling your unified communications solutions.
Range of services and features
As we were saying earlier, times are constantly changing and the technology you offer must adapt to the needs of today.
So ensure the provider you choose has a good range of products and services and offer enough features and add-on to create tailored packages for your customers.
For example: AI is the hottest trend right now. Do your provider of choice offer integrations to AI tools or has AI features?
In this case, the more, the merrier. You don’t want to fall short and lose a client because your provider don’t have a Microsoft Teams connector or open API to integrate CRM systems.
Quality of service monitoring
Since communication platforms are such an important part of businesses, you need to be on top of the metrics that define good quality of service (QoS). In the case of VoIP, this means congestion, packet loss, jitters, latency and rebuffering.
So be certain that the provider you choose offer everything you need to monitor the QoS of what you’re offering, and create monitoring routines so you’re on top of issues, if they appear.
Invoicing and billing
For many resellers, having a white-label VoIP reseller business means doing most of the work yourself. That entails customer service, billing, setting up systems, marketing, troubleshooting common issues…
Make your life easier by looking for a provider that offers facilities like automated billing and invoicing, integrates with software for taxes management and ensures that at least that part of the business runs smoothly and without asking your constant attention.
Encryption and security
Security is and will continue to be extremely important for all types of customers. After all, business especially need to know their important information will be kept safe.
While choosing a VoIP provider, check how they manage information, levels of security, data encryption, certifications, STIR/SHAKEN compliance… Anything necessary to guarantee your client’s data is secure.
Customization and branding options
The great thing about white-label is the possibilities it offers. You can customize login pages, billing, invoices, customer portals… Basically, you can create a VoIP service that look and feels like yours while using high-quality technology from a trusted provider.
When choosing the best white-label reseller program for you, look out for:
- Full white-label customization (dashboard and user interfaces)
- Customizable marketing materials
- Flexibility to set pricing and create customized packages
- Other customization options (such as add-ons and integrations)
Understanding the Basics of White-Label VoIP for Resellers
If you are just getting started in the business of selling white-label VoIP, here are two things you need to know:
What is a white-label reseller?
A white label reseller is a business or individual that sells products or services created by another company under their own brand name.
In the context of VoIP, a white-label reseller partners with a VoIP (Voice over Internet Protocol) provider to offer voice services, like phone numbers, call routing, and features, without developing the technology themselves.
This allows resellers to focus on branding, marketing, and customer relationships, while the provider handles the infrastructure, technical support, and backend systems.
How do white-label VoIP providers work?
White-label VoIP providers supply the technology, platform, and network infrastructure that power the VoIP platform and services.
Resellers sign up with these providers and get access to a customizable portal, which they can brand as their own.
If you’re curious, here’s an inside scoop on how VoIP.ms’ Reseller Portal looks like:
The provider manages the core VoIP operations, like SIP trunking, call quality, security, and feature updates, while the reseller sets pricing, builds customer plans, and provides frontline support to answer customer needs.
It’s a turnkey model that enables resellers to enter the telecom market quickly, with minimal technical investment.
Have more questions you don’t see answered here? Talk to our Sales Team!
Change the Game by Joining Our Reseller Program
VoIP.ms has over 20 years in the VoIP market and is loved by over 80,000 customers worldwide.
We are also the favored SIP Trunking and Cloud PBX VoIP provider for resellers, and our Reseller Program offers incredible opportunities for those whishing to be ahead of the curve and offer high-quality service for customers.
Our program offers:
- Full white-label solutions
- Dedicated support for resellers
- Maximum flexibility to set pricing and profit margins
Plus over 70 VoIP features, such as IVR and Call Recording, and an advanced, hassle-free management portal so you manage your business with ease.
