So what are the big shopping trends on TikTok in 2025?
That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year.
As explained by TikTok:
“[The Shopping Report] provides a deep dive into the most influential shopping trends and products, spanning fashion, beauty, tech and home. The platform is revolutionising how the nation shops, with Shoppable videos, LIVE shopping and an expansive marketplace making TikTok Shop the UK’s fastest growing online retailer in 2024.”
Yes, TikTok Shop is gaining traction in the U.K., particularly in the beauty vertical, and as such, it is worth taking note of the key shopping trends in the app, and how they may relate to your business.
TikTok’s 33-page “Big Shop Report” includes overviews of all the major product trends in the app, based on search trends, hashtag usage, and orders made in-stream.
The report’s broken down by vertical, including specific overviews for fashion, beauty, food and drink, and more.
It also includes specific trend highlights for popular products, including Dubai chocolate.
There are also trend notes and insights related to seasonal shifts and events:
And topic-specific explainers on key trends:
It’s an interesting guide, which shines a light on a range of the biggest content trends in the app throughout this year.
And yes, it includes an overview of those weird Labubu dolls:
These are some valuable notes for brands, across a range of verticals, which could help you get a better understanding of what resonates with the TikTok audience, and how trends like these emerge in the app.
Of course, it is focused on the U.K. market specifically, but many of these trends relate to products that have gained traction worldwide, so it could be of value for all marketers.
Worth a look either way.
You can download TikTok’s “Big Shop Report” here.
