India is swiftly emerging as a powerhouse in global electronics manufacturing, thanks to strategic government policies and a thriving digital consumer base. In an exclusive conversation with Faiz Askari, Founder of SMEStreet.in, Mr. Imran Kagalwala, Co-Founder of Unix India, discusses the transformation of India’s electronics landscape, the evolving market of mobile accessories and smart wearables, and the challenges and opportunities MSMEs face in this dynamic industry.
India’s Growth in Consumer Electronics: A Policy-Backed Revolution
Q: India is emerging as a key player in the global consumer electronics market. What are the primary factors driving this growth?
Imran Kagalwala:
India’s rise is being fuelled by a mix of strategic policies, a massive consumer market, and increased digital penetration. Government initiatives like Make in India and Digital India have been foundational. Global supply chains are diversifying, and India is seen as a strong, scalable alternative to traditional manufacturing hubs. What’s encouraging is that the ecosystem is maturing beyond just assembly — it now supports innovation, design, and component-level manufacturing.
On Reducing BCD: Balancing Affordability and Domestic Growth
Q: What could be the impact of reducing BCD on mobile chargers, making charging solutions more affordable and accessible?
Imran Kagalwala:
While reduced BCD will benefit consumers by lowering prices, we must ensure local manufacturers don’t get sidelined, especially those outside the PLI framework. The policy must strike a balance—promoting affordability without compromising the growth of the domestic industry. Protective yet progressive duty structures are key to a sustainable ecosystem.
The Future is Wireless: Charging Accessories Are Evolving Fast
Q: With the rise of wireless charging and universal USB-C adoption, how is the charging accessories market adapting?
Imran Kagalwala:
We’re witnessing a major shift. Consumers now expect fast, intuitive, and multi-functional charging experiences. At Unix, we’re doubling down on compact, high-efficiency USB-C and wireless charging innovations. The industry is no longer just about functionality—design and smart integration are equally important.
Make in India: Laying the Foundation for a Manufacturing Ecosystem
Q: How has the ‘Make in India’ initiative contributed to India’s position as a manufacturing hub for electronics?
Imran Kagalwala:
It’s been transformational. Make in India helped India shed its import-only image. It’s not just about incentives—there’s better infrastructure, growing R&D, and a supportive ecosystem now. For Unix, it allowed us to scale with local supply chains, enhance product innovation, and strengthen domestic capabilities.
Challenges for MSMEs: Why a Tiered Policy Approach is Needed
Q: What challenges remain for SMEs and MSMEs in electronics manufacturing, and what policy interventions can help?
Imran Kagalwala:
Access to finance, skilled manpower, and advanced technology remains a hurdle. Current incentives often benefit only large players. We need tiered PLI schemes, tax benefits for component makers, and faster clearances. Importantly, anti-dumping duties can shield smaller domestic players from unfair global pricing, ensuring a level playing field.
Smart Wearables: Unix India’s Next Big Bet
Q: Smart wearables are booming. How is Unix aligning with this trend?
Imran Kagalwala:
Wearables are no longer a luxury—they’re integral. Our focus is on enhancing user value: longer battery life, smarter health monitoring, and AI-driven features that adapt to individual needs. We aim to make wearables truly essential for everyday life, especially for the aspiring Indian youth.
Unix India’s Expansion Strategy: Deepening Reach & Product Lines
Q: What are Unix’s offerings and future plans?
Imran Kagalwala:
Unix delivers a full range—from chargers and cables to audio and wearable tech. We prioritize affordable quality, and are expanding into Tier 2 and Tier 3 cities, boosting both retail and e-commerce presence. We’re also investing in AI-enabled devices and next-gen charging tech to stay ahead of the curve.
PLI Scheme: Calling for Inclusivity for Mid-Sized Innovators
Q: Are you availing any government schemes like the PLI scheme?
Imran Kagalwala:
We’re not part of the PLI scheme currently, but we’re adding value through indigenous manufacturing and design. The PLI structure needs to evolve—currently it supports high-volume giants. Mid-sized innovators like Unix deserve tailored support, as we’re essential to India’s journey toward tech sovereignty.
Note for MSMEs
Unix India is a strong example of how Indian MSMEs are transforming the electronics landscape through innovation, agility, and a deep understanding of consumer needs. As India continues to solidify its position as a global manufacturing force, enterprises like Unix will be at the forefront, driving meaningful change and making technology more accessible for all.