On January 26, 2023, join our panel of industry experts and analysts as they discuss why mobile can give retailers the edge, but only if they test their shopping experiences.*
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Every retail experience is a collection of interactions that occur either online or in-store, with mobile devices being used to varying degrees. Whether comparing prices, checking product reviews, making a purchase through a digital wallet, or even receiving a personalized promotion via a text message or push notification – mobile has and continues to transform retail.
Part of this transformation is blurring the lines between the physical and digital worlds. With 82% of consumers using their mobile devices in-store to make a purchase and 85% preferring to use a mobile app or website when shopping, retailers have a massive opportunity to connect and engage with their customers wherever they are.
However, delivering a poor mobile experience comes at a cost, with 1 in 4 shoppers turning to a competitor if they don’t get the experience they expect.
Consumers are demanding, and as the increase in mobile usage continues, retailers are faced with new revenue opportunities – but only for those willing to test their customer’s experience.
But where to start? Trying to manually test a retail app is unreliable, costly, and slows your release cycles. Plus, people shop on different mobile devices that run on various operating systems with multiple screen sizes and resolutions. It’s a minefield for retailers.
There is another way…Keysight’s Eggplant test automation software.
Join our webinar on January 26th 9am PT | 12pm ET | 5pm GMT to hear from a panel of retail analysts, publishers, and technology experts as they discuss:
- How retailers can leverage current mobile technology trends
- What challenges to expect and how to overcome them
- Why testing mobile technology is vital for a consistent shopping experience
You don’t want to miss this one!