Cologne-based VYTAL Global GmbH, a leading provider of smart reusable packaging solutions, has successfully raised €14.2 million in growth funding to accelerate its international growth.
The recent investment was led by Inven Capital, a growth capital fund specialising in scaling climate tech companies globally, alongside NRW.Venture, the venture capital fund of NRW.BANK. Both are joining Vytal’s investor base, which includes Emerald Technology Ventures, Grazia Equity, Kiko, Rubio Impact Ventures and Chi Impact Capital.
“This new funding comes less than nine months after our last raise and reflects an incredibly successful 2024 for the Vytal team,” said Dr Tim Breker, Co-founder & Managing Director of Vytal. “With Inven Capital’s expertise in supporting international growth strategies, we are well-positioned to scale our impact further and make tech-enabled reusable packaging the new standard in gastronomy, events, and entertainment globally.”
Founded in 2020, Vytal has rapidly grown into a comprehensive digital reusable packaging network, licensing its technology platform and running wholly owned subsidiaries across Europe and beyond.
The company focuses on driving the transition away from single-use packaging, offering an innovative, scalable, and cost-effective alternative for businesses across the food, beverage, and event industries.
The new funding will enhance Vytal’s technology-driven solutions, making reusable packaging more seamless and cost-efficient for businesses and consumers. It will also unlock new economic benefits through brand partnerships and consumer engagement.
A significant portion of the funds will drive Vytal’s US expansion while reinforcing its position in Europe.
Over the past year, Vytal has reportedly more than doubled its revenue and expanded internationally, adding franchise partners in Albania, Greece, the UAE, and South Africa. The company also launched a dedicated business serving global consumer brands as well as the event and entertainment industry, securing high-profile clients such as Pepsi, UEFA Euro 2024 Fanzones, Hyrox, and Live Nation’s Insomniac Festival Group.
“We have been following the Vytal team and progress since the early days and are convinced that they are best positioned to reap the business opportunity of transforming the packaging industry towards circularity,” said Kristyna Machova, Investment Director at Inven.
“Today’s packaging solutions, especially single-use plastic packaging, are unnecessarily energy- and resource intensive compared to smart reusable packaging solutions. We value Vytal’s innovative use of data and technology as a key differentiator, fostering a circular economy where reusable packaging is cost-competitive as well as superior in user experience,” she adds.
With a network of over 7,000 partners across 24 countries, the company looks to lead the change in reducing disposable packaging waste.