Sint-Martens-Lierde-based WARREN, a WealthTech startup innovating employee financial wellness, today announced it has raised €3 million in pre-Seed funding to tackle financial stress in the workplace by providing tailored insights, AI-driven financial coaching and education, and direct access to top advisors.
The round was led by Motive Ventures, with participation from Entourage, Syndicate One, Pitchdrive, 1105 and several top-tier business angels.
“Wealth enablement is about giving people the confidence and tools to secure their financial future,” said Cedric De Vleeschauwer, Co-founder and CEO of WARREN. “The democratisation of wealth advisory is the start of a new movement. Our platform will integrate advanced AI insights, human financial expertise, and personalized coaching and education into one holistic, user-friendly experience.”
WARREN was founded in 2024 by Cedric De Vleeschauwer, Jos Polfliet, David Du Pré, Tijs Deryckere, and Pieterjan Behaeghe. Collectively, they bring deep expertise from leading firms such as Alan, Showpad, Metamaze, KBC, and Silverfin, united by a mission to help employees reduce financial stress and build long-term security.
Through financial insights, AI-driven financial coaching, and personalised education, WARREN aims to equip employees with the knowledge and tools they need to generate sustainable wealth.
WARREN believes that financial insecurity is an issue that affects employees worldwide, reducing productivity and increasing attrition. Figures provided by WARREN show that:
- 78% of employees feel financially stressed.
- 60% of employees think their organisation needs to prioritise financial wellbeing.
- 42% would consider changing jobs for better financial support.
WARREN will address these challenges head-on with a comprehensive platform that empowers employees to take control of their financial future.
“At Motive, we seek out scalable wealth tech solutions that address structural financial challenges,” said Michael Hock, Partner at Motive Ventures. “WARREN stood out for its vision and holistic approach to empowering employees. We are thrilled to lead this round alongside a remarkable group of investors and look forward to seeing WARREN’s positive impact on both companies and society at large.”
WARREN’s solution centres on three core pillars:
- Transparent financial planning tools: Simplified, easy-to-understand insights into one’s financial future, ensuring employees know where they stand and what actions they can take to reduce stress.
- AI-Powered financial coaching & education: Real-time, personalised coaching that helps users make informed decisions and boosts overall financial literacy.
- Human-in-the-Loop: Direct access to human wealth advisors, offering expert guidance—making professional wealth advisory more accessible than ever.
Financial stress doesn’t just affect employees; it impacts businesses too. Low morale, reduced productivity, and higher attrition can all trace back to financial anxiety.
WARREN offers an integrated, easy-to-deploy benefit that supports employee financial well-being, helps with retention and strengthens workplace culture.
“Technology is a key enabler in helping employers enhance financial literacy and provide employees with transparent insights,” said David Du Pré, WARREN Co-founder & Chief Commercial Officer. “With WARREN, businesses can give their teams actionable tools for long-term wealth-building, ultimately boosting satisfaction and retention.”