Pinterest published its 2026 summer fashion trends report, which highlights the crossover between sports and fashion and explores how sports has become “a new canvas for personal style.”
The report, created in collaboration with Levi’s, is primarily focused on U.K. trends, though it also relates to broader trend notes stemming from major sporting events.
As explained by Pinterest: “People are drawing on the visual codes of sport, from team colors and bold graphics to performance details, and remixing them into everyday style, beauty, and entertainment. On Pinterest, that translates into sporty off-duty dressing built around easy denim, match-ready glam, and practical finishing touches designed to move easily through a full day of plans.”
The report highlights seven key, sports-related fashion and beauty trends, based on rising search activity in the app.
They are:
- Courtside and Coastal Prep
- Hybrid Footwear and Statement Shades
- Spor-Lixe Street Style
- Heat Haze (Hair) Rivalry
- Winning Glam
- On-the-go Flow
The report also highlighted a Pantry Picnic food trend focused on easily created outdoor meals focused on tinned fish.
Each trend in the report includes an overview description, with a listing of related search terms, and data notes on rising search interest.
Pinterest’s expanded partnership with Levi’s also offered the denim brand a chance to feature its collection in ‘Off-Duty Summer Denim’ edit, which highlights its new range of shorts and jorts. It’s the first time the two companies have collaborated in this way in the U.K.
“The collaboration lands as searches for ‘denim shorts outfits women’ on Pinterest have grown by 430% over the past year, while Levi’s has just launched its most comprehensive shorts range to date, spanning every cut, length and shade,” Pinterest said.
Pinterest has become a key discovery tool for many shoppers, and as such, these trend notes could be of value for marketers looking to refine and improve their Pin strategy.
